The Qualicum Beach Farmers Market will be getting a helping hand for its 20th anniversary rebranding.
As part of Coastal Community Credit Union’s Building Healthier Communities Fund (BHCF), the credit union has selected the Qualicum Beach Farmers Market as a recipient of $2,500 towards a branding and advertising initiative.
Qualicum Beach Farmers Market manager Jeannie Shaver said the market is rebranding slightly to celebrate its 20th anniversary. Shaver said the market will be incorporating its current logo into something that is a little more specific to the farmers market, but they “don’t wanna let the cat out of the bag just yet though.”
“The grant from Coastal Community Credit Union was a perfect fit,” Shaver said. “They are committed to supporting our community, focused on increasing financial literacy, dedicated to helping small businesses and growing our local economy.”
Once the rebranding is complete, Shaver said, the market will be using the rest of the monies donated to purchase new sandwich boards for the highways, a new tent with the logo and possibly some sails.
Every year, the BHCF provides about $90,000 in one-time seed money for organizations that contribute to building healthier Island communities. These initiatives have long-term effects that support a broad range of people, are sustainable, and make an impact on one of our Island communities.
“We’ve chosen to fund the Qualicum Beach Farmers Market 20th Anniversary Rebranding Campaign, in support of the Farmer’s Market’s advertising initiative,” said Allyson Prescesky, the manager of Community Experience and Communication with the credit union. “The Qualicum Beach Farmers Market is open year-round and works tirelessly to support members of its community and local economic development in the Oceanside community. With this funding, the market will be modernizing their brand while respecting their roots, in an effort to attract more shoppers and potential vendors.”
In a news release, Prescesky went on to say the farmers market supports food sustainability and community economic development, while keeping the money local.
“They also offer a young entrepreneurs initiative that invites young residents to sell items that they have made, baked, or grown themselves at a free table. The local schools have advertised this opportunity and a few young entrepreneurs have contacted the market already,” Prescesky said.
This summer, Shaver said, the market has a summer campaign called “Ted Jolda Glass Where?” Every Saturday, Shaver hides a stuffed animal in one of the market stalls, and whoever finds it wins a Ted Jolda glass bauble. Shaver said Jolda has donated 13 baubles for the campaign.