Reggae, ska and hip hop
When Graham Lazarovich goes shopping in Vancouver instead of seeing product labels he sees words like obey, submit and consume.
You might say he’s constantly wearing Hoffman Lenses, as the main character does in the 1988 American science fiction-horror film They Live.
That’s why Lazarovich decided to call his band Hoffman Lenses, because the songs he writes aim to see through the messages, he said.
“Our songs are about looking at the truth, and looking at the difficult truth,” said Lazarovich, guitarist, lead vocalist and primary song writer with the group.
Hoffman lenses play reggae with elements of ska, rock, latin and hip hop among others.
The group will play at the Errington Hall March 9.
The percussionist is from Mexico, the drummer is from Russia and the bass player hosts a radio show of world music in Vancouver. Lazarovich said everyone brings in their own influences.
Lazarovich once called Errington his home and locals may have seen him in the past playing at the Errington Farmers Market, or busking at the Errington Store and the Coombs Country Market. His favourite show he’s ever played was at Kiki’s Tea House in Coombs when it was still open, he said.
“I have a pretty neat history with that area,” he said.
The group’s self-titled album is in the last stages of mixing and will be available in March, and the group will give a sneak peak to audience members in Errington.
Tickets for the show are $15, $5 for under 12’s and under 5’s are free.
Get them at the Errington Store, Cranky Dog Music in Parksville and Heaven on Earth in Qualicum Beach. The show starts at 8 p.m.
For more on Hoffman Lenses visit their Facebook Page and follow the links.