Rewarding local shoppers

The Residents Card Program is a “show and save” card, with a companion website

A program developed by a number of stakeholders is designed to save local residents money when they shop in Parksville Qualicum Beach.

The Parksville and District Chamber of Commerce, the Qualicum Beach Chamber of Commerce, the Parksville Downtown Business Association, the Parksville Qualicum Beach Tourism Association, the Qualicum Beach Downtown Business Association and The Parksville Qualicum Beach News have partnered to create a customer loyalty program they say is unique to the area.

The Resident’s Card Program is a “show and save” card, with a companion website.

“The Resident’s Card Program has been successful in other communities such as Saltspring Island and assists small business owners in promoting their business in a positive way directly to their local consumers,” said Qualicum Beach Chamber of Commerce CEO Evelyn Clark. “It assists them in becoming ‘front of mind’ when community members are considering purchases.”

The cardholder picks up a card from their favorite member store and has the choice of registering the card online using the sequential number printed on the back. Those cardholders who register will receive an e-mail once per month reminding them to visit the website for new specials and be entered in a weekly draw for a $25 gift certificate. Cardholders simply show their card at participating businesses to take advantage of the specials.

“It’s an excellent opportunity for people in our community to shop locally and see a benefit from that,” said Clark. “When people buy local more money stays in the community, and that money circulates around faster. It is also an opportunity for people to create strong relationships with their local retail suppliers which both build community and neighbor to neighbour relationships.”

When a business signs up, they will receive cards for their customers and additional cards can be purchased. A poster, window sticker and a point-of-sale, shelf-talker template will be provided.

The tourism association will be promoting the participant’s specials via a web portal for the program ( Participating businesses can sign into the web portal and update their special, or leave it as is for another month.

Once a week, there will be a random drawing from the registered cardholders for a $25 gift certificate, as advertised in The NEWS. Plans are for an October launch and it’s expected 75 businesses will get the program rolling.

For more information, contact Darrell Goertzen (250-954-7477 or e-mail:

— NEWS Staff

Just Posted

Qualicum Beach charity hosts fundraiser for Guatemalan students

Aldea Maya has been working in the Central American country since 2012

Parksville Lawn Bowling Club on a roll for artificial turf

Project to cost over $500,000 but will save club money

More Parksville pop-up water parks planned

Fire department says Sunday, Aug. 18 next one on the agenda

Hi Neighbour Day celebrates 50th year in Errington

Pancake breakfast, parade, zucchini race and more planned for this years’ festivities

Semi-truck crashes on Hwy. 4 between Port Alberni and Tofino-Ucluelet

Drivers heading in or out of Tofino-Ucluelet Friday afternoon should expect delays

VIDEO: Langley Ribfest met with protesters

Groups that oppose the event for various reasons plan to be on site each of the three days.

Canadians killed in Afghanistan honoured during emotional dedication ceremony

One-hundred-fifty-eight Canadian soldiers died during the mission

It’s snow joke: Up to 30 cm of snow expected to fall in northeastern B.C.

Alaska Highway, Fort Nelson to be hit with August snowstorm, according to Environment Canada

‘I’m just absolutely disgusted’: Husband furious after B.C. Mountie’s killer gets day parole

Kenneth Fenton was sentenced to prison after he fatally struck Const. Sarah Beckett’s cruiser

Sea-to-Sky Gondola in B.C. likely out of commission until 2020

Sea to Sky Gondola carries between 1,500 and 3,000 people every day during the summer season

Helicopter-riding dog Mr. Bentley now featured on cans of new B.C.-made beer

Partial proceeds from every pack go to Children’s Wish

PHOTOS: Weapons seized at Portland right-wing rally, counterprotests

Not all who gathered Saturday were with right-wing groups or antifa

Ferries employees participating in Denman Island cleanup for plastic-shedding ferry

The cleanup comes a few weeks after one organized by residents of the Island

Discussion on grief and loss between Stephen Colbert, Anderson Cooper goes viral

The exchange includes emotional question from Cooper, and outlook on grief as a child

Most Read