Poppy fundraising goes hi-tech

There has been revolutionary change in not only the way war is conducted, but also in how veterans are looked after

Veterans of the First World War would have been amazed, had they seen some of the technological advances coming down the pipe in time for the second and that’s not surprising, as war is a great motivator for innovation.

However, the pace of innovation in the effort to look after returned veterans hasn’t entirely kept pace.

That is, until this year.

Now, said Qualicum Beach poppy chairman Jack MacLean, the Legion is attempting to get on board the technological bandwagon, utilizing some of the latest in cell phone technology in order to help people help the vets.

“This year, we are introducing a new concept,” he said. “Now, those who want to donate to the Legion can do so by texting the word  ‘poppy’ to 20222.”

He said the new system is an experiment that will be evaluated in one year’s time to see if it’s worth keeping as a regular part of the Legion’s fundraising arsenal.