PARKSVILLE — More than 300 million viewers will see the beauty of British Columbia and experience a little ‘Island time’ as huge Korean and Chinese film projects hit Vancouver Island this summer.
Tourism Vancouver Island has been extremely busy working with the Canadian Tourism Commission and Tourism British Columbia on two large film projects.
A South Korean crew is the first and largest crew to arrive this month. XTM is one of the most popular cable channels in South Korea and the launch of their latest project is a new TV reality travel show called ‘Adrenaline’ which will highlight various businesses and locations throughout Vancouver Island.
The show focuses on four male celebrities experiencing fun and adventurous travel in Whistler and on Vancouver Island.
The South Korean cast and crew of 30 will be taking in some great adventures at Horne Lake Caves by testing their mettle with caving, rappelling, and rock climbing as well as challenging their agility with water sports.
This large cast and crew will also be making a stop at the Old Country Market in Coombs with the famous goats on the roof.
The crew then heads south to the Chemainus murals and on to Victoria.
The new travel show will air in September and has an estimated advertising/PR value of over $1.8 million.
Vancouver Island also welcomes China’s premier TV Travel Channel and National Geographic Traveler Magazine with ‘Canada, You Can Be A Star’.
The promotion is a joint venture with the Canadian Tourism Commission and Tourism British Columbia working in partnership with destination marketing organizations like Tourism Vancouver Island.
The project involved narrowing the contestants to five Chinese couples who will travel across Canada. The five couples will experience hands on classic Canadian activities showcasing many businesses and locations. The winning couple to experience Vancouver Island will try their hands at creating a master-piece sand sculpture at Parksville’s Beach Festival, learn how much fun it is to work on a farm at Little Qualicum Cheeseworks, experience the wonders in Tofino with whale watching, paddle a dug out First Nations canoe, test their balance surfing, travel to Victoria and more.
“This is a great example of how Tourism Vancouver Island works with the national and provincial destination marketing organizations and the tourism businesses within the region to grow the economic benefits derived from tourism,” says Dave Petryk, President and CEO of Tourism Vancouver Island.
“The impact of unsolicited media attention has a great deal of value in influencing travellers’ decisions to choose our destination.”
— Tourism Vancouver Island