Wanetta Beal and Don Ballard.

Black Press Media’s Impress TV offers advertisers new way to showcase their business

Sponsored-content video platform offers advertisers new opportunities

Black Press Media is launching Impress TV, a sponsored-content video platform that gives advertisers a new way to showcase their businesses.

Currently launched in North and Central Vancouver Island, with plans to expand the offering across the entire Black Press Media network in 2018, Impress TV offers advertisers exclusive category-specific exposure in custom-produced video segments.

“Online video is experiencing explosive growth,” says Andrew Franklin, vice-president of Black Press Media’s Online Operations in Canada. “Our advertisers recognize the power of our network and the value of our reach.”

Black Press Media owns and operates more than 80 news websites in B.C., Yukon and Alberta, with 185 journalists working to attract more than 2.8 million users per month.

The operational concept behind Black Press Impress TV is simple: advertisers can select to sponsor a specific category, such as Real Estate, Health & Wellness or other category.

Sponsors have already come on board for Real Estate TV in Northern and Central Vancouver Island, Health & Wellness TV in the Central Island region and Home Improvement has been claimed in the North Island region by Home Hardware in Campbell River.

“Two of our real estate channels have be snapped up by two dynamic partners, Michele Courtney and Bill Anglin, of the Courtney & Anglin Real Estate Group in the Comox Valley for the North region, and Don Ballard and Wanetta Beal of MacDonald Realty/Ballard Fine Homes for the Central Island,” says Chrissie Bowker, Director of Product Development with Black Press Media, based on North Vancouver Island.

“I’m also pleased to bring Jasmine and James Cherry and Masato Takeuchi of Parksville Denture Clinic to you for our Health & Wellness channel in the Central Island region.”

For more information on other sponsored video opportunities, email Bowker at chrissie.bowker@blackpress.ca

Comments are closed

Just Posted

Rebound recovery program helps more than 50 PQB businesses remain open

Nearly $90K in aid received through Oceanside Initiatives plan

Parksville family receives anonymous letters complaining children are being too loud

Letter said the noise of kids playing in the backyard is ‘unbearable’

PQBeat Podcast: Beloved Parksville volunteer Joan LeMoine

Discussion includes childhood memories, receiving the key to the city and more

QUIZ: How much do you know about British Columbia?

On this B.C. Day long weekend, put your knowledge of our province to the test

VIDEO: Otter pups learn to swim at B.C. wildlife rescue facility

Watch Critter Care’s Nathan Wagstaffe help seven young otters go for their first dip

Cooler days help crews fighting fire on mountainside southwest of Nanaimo

Firefighters making progress, but it’s ‘slow-going,’ says B.C. Wildfire Service

Crews work overnight to try to put out wildfire on Pender Island

Fire department and B.C. Wildfire Service crews extinguishing fire in ‘extremely difficult terrain’

Michael Buble among 13 British Columbians to receive Order of B.C.

Ceremony will be delayed to 2021 due to COVID-19

U.S. border communities feel loss of Canadian tourists, shoppers and friends

Restrictions on non-essential travel across the Canada-U.S. border have been in place since March 2`

Rollout of COVID-19 Alert app faces criticism over accessibility

App requires users to have Apple or Android phones made in the last five years, and a relatively new operating system

Woman arrested near Nanaimo beach after alleged road rage incidents

37-year-old woman facing charges including assault, assaulting a police officer, impaired driving

Most Read