B.C. accommodators need phone lines to light up as in-province travel given green light

B.C. accommodators need phone lines to light up as in-province travel given green light

Travel restrictions during the COVID-19 pandemic have decimated the tourism and hospitality industries

Fran Yanor, Local Journalism Initiative Reporter, The Rocky Mountain Goat

Now that British Columbians have gotten the ‘green light’ to travel within B.C., accommodators across the province hope the lines start lighting up.

“The most encouraging thing is when the phones are ringing,” said Ingrid Jarrett, CEO and president of BC Hotel Association. “We have some areas experiencing very strong reservations, but the majority of them are not.”

Health regulations and travel restrictions during the COVID-19 pandemic have decimated the tourism and hospitality industries. A recent survey revealed one third of accommodations owners were unsure whether they’ll survive until the spring of 2021, Jarrett said.

“Everybody wants to save their summer,” she said. “People have been waiting for the green light to travel.”

READ MORE: B.C. reopening travel not sitting well with several First Nations

According to Statistics Canada, 24 per cent of the 31 million U.S. and overseas travellers to Canada visited British Columbia in 2018. This summer, the country’s tourism sector will have to rely entirely on Canadians.

On June 24, Premier John Horgan and Provincial Health Officer Dr. Bonnie Henry announced the province was moving into Phase 3 of the economic reopening, giving the go-ahead for most sectors to reopen with enhanced public safety protocols. The two also encouraged B.C. residents to support this province’s sites and businesses.

While some hotels, campgrounds and boutique-type accommodations had begun to open before the announcement, the endorsement of within-BC travel signaled the official opening of the summer tourism season.

Vital Signs

About 82 per cent of the province’s 3,000 accommodators — including bed and breakfasts, motels, cottages, lodges, and hotels — are independently-owned and operated, said Jarrett. As of last week, 60 per cent were open, but the industry is far from healthy because they are missing out on the international market.

While Horgan and Henry acknowledged the freedom of movement enjoyed by Yukon and Alberta residents into British Columbia, traffic flow from other Canadian regions hasn’t yet been encouraged. Which means, at this point, British Columbians will make up most of the customer base for the province’s accommodations sector. In 2014, 604,000 British Columbians visited Northern B.C. and about 45 per cent of them stayed in hotels, motels, campsites or other accommodations, according to Destination BC.

READ MORE: ‘Queue jumpers’ not welcome in B.C. as COVID-19 U.S. cases rise

Local Perspective

“The usual market at this time of the year is Europeans in their rental RVs,” said Pat Reimer, co-owner of iRVin’s RV Park and Campground. In a typical summer, about a third of their customers are from the U.S. and other international locations. “It’s a big hole,” she said.

While all her American customers cancelled, resource development crews have helped keep the lights on. As well, she still has some regulars and a few off-the-highway `overnighters.’

“I know there are some places in BC that are still saying, `No, we’re not going to have any Albertans,” she said, “but I hope … we’re not complaining about having people from other provinces coming in.”

Being so close to Alberta, there is a lot of traffic both ways across the border, she said.

“Everybody’s following the same rules and doing the same things,” she said “It’s not like we’re putting ourselves in more danger by taking somebody from Alberta than from here in BC.”

British Columbians don’t usually visit iRVin’ RV Park and Campground as a destination, added Reimer. “They’re usually on their way somewhere else and that often means into Alberta.”

About 85 per cent of the people who normally stay at the three-room Jailhouse Bed and Breakfast in Valemount are international travellers, said owner Marie Birkbeck, who runs the business out of a former RCMP detachment.

June, July and August are the busiest months and the business is usually running at about 90 to 100 per cent capacity. So, far in June, there have been two bookings. “That’s my whole month of June,” said Birkbeck.

“The last three years were so busy I had to block rooms off so I could have time to breathe,” she said. “This year, it’s like, not so much.”

With last week’s announcement, Birkbeck is hopeful. So far, there’s been a tiny uptick in calls.

“I’ve got somebody coming from Vancouver later on in July and we’ve got a little bit of local tourism,” she said. “I don’t know how much people are going to travel. So, we’ll see.”

How to help 

When booking, call direct, Jarrett says. Booking services such as Expedia, Booking.com, TripAdvisor and others, charge fees spanning from 15 to 32 per cent, she said.

“Having those direct bookings will make an enormous difference.”

Meanwhile, tourist destinations need to make clear what they’re offering and that they’re open for business, said Jarrett.

The province has some well-known travel corridors, such as the North Thompson, which runs from Jasper through Kamloops, Jarett said. “We need to make sure we’re telling the stories of the regions… so we can entice people to start making reservations and making their plans.”


Like us on Facebook and follow us on Twitter.

CoronavirusTourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Terry Keogh, an RDN Transit driver, used his paramedic skills the morning of Jan. 22 after coming across an unconscious woman along his route in downtown Nanaimo. (RDN Transit photo)
RDN Transit driver stops his bus and helps get overdosing woman breathing again

Former EMT from Ireland performed CPR on a woman in downtown Nanaimo on Friday

The intersection at Moilliet Street and Despard Avenue where a 12-year-old boy was struck by an oncoming vehicle early November while crossing at a marked crosswalk. (Mandy Moraes photo)
City staff members, school district officials to discuss high-traffic Parksville intersection

Young boy suffered broken leg after being hit in Despard/Moilliet crossing

Thursday, Jan. 28, 2021 is International Lego Day. (Jenna Hauck/ Chilliwack Progress)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 24 to 30

Lego Day, Talk Like a Grizzled Prospector Day and Puzzle Day are all coming up this week

Actions of Vancouver Island RCMP emergency response team members prevented a potential head-on collision accident on the Trans-Canada Highway on Jan. 19, says Nanaimo RCMP. (News Bulletin file)
Eight cars evade vehicle driving on wrong side of highway, says Nanaimo RCMP

Incident occurred near Trans-Canada Highway-Morden Road intersection earlier this week

A video posted to social media by Chilliwack resident Rob Iezzi shows a teenager getting kicked in the face after being approached by three suspects on Friday, Jan. 22, 2021. (YouTube/Rob i)
VIDEO: Security cameras capture ‘just one more assault’ near B.C. high school

Third high-school related assault captured by Chilliwack resident’s cameras since beginning of 2021

FILE - In this Feb. 14, 2017, file photo, Oklahoma State Rep. Justin Humphrey prepares to speak at the State Capitol in Oklahoma City. A mythical, ape-like creature that has captured the imagination of adventurers for decades has now become the target of Rep. Justin Humphrey. Humphrey, a Republican House member has introduced a bill that would create a Bigfoot hunting season, He says issuing a state hunting license and tag could help boost tourism. (Steve Gooch/The Oklahoman via AP, File)
Oklahoma lawmaker proposes ‘Bigfoot’ hunting season

A Republican House member has introduced a bill that would create a Bigfoot hunting season

Economic Development and Official Languages Minister Melanie Joly responds to a question in the House of Commons Monday November 23, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Federal minister touts need for new B.C. economic development agency

Last December’s federal economic update promised a stimulus package of about $100 billion this year

FILE - In this Nov. 20, 2017, file photo, Larry King attends the 45th International Emmy Awards at the New York Hilton, in New York. Former CNN talk show host King has been hospitalized with COVID-19 for more than a week, the news channel reported Saturday, Jan. 2, 2021. CNN reported the 87-year-old King contracted the coronavirus and was undergoing treatment at Cedars-Sinai Medical Center in Los Angeles. (Photo by Andy Kropa/Invision/AP, File)
Larry King, broadcasting giant for half-century, dies at 87

King conducted an estimated 50,000 on-air interviews

Comox Valley RCMP are looking for witnesses after the theft of a generator worth thousands of dollars. Photo supplied
RCMP asking Vancouver Island residents to watch for stolen generator

Vehicle may have been travelling on Highway 19

BC Coroners Service is currently investigating a death at Canoe Cove Marina and Boatyard in North Saanich. (Black Press Media File)
Drowning death in North Saanich likely B.C.’s first in for 2021

Investigation into suspected drowning Monday night continues

Kimberly Proctor, 18, was murdered in 2010. Her family has spent many of the years since pushing for a law in her honour, that they say would help to prevent similar tragedies. (Courtesy of Jo-Anne Landolt)
Proposed law honouring murdered B.C. teen at a standstill, lacks government support

Ministry of Mental Health and Addictions has concerns with involuntary detainment portion of act

Most Read