The Orange Bridge Business District could soon see a pop of colour, through a banner campaign proposed by business owners in the region and the Parksville and District Chamber of Commerce.
The Orange Bridge Business District includes businesses between the Orange Bridge and McVickers Street.
During a Parksville and District Chamber of Commerce business walk last year, executive director Kim Burden said a common theme among business owners in the Orange Bridge Business District was that there could be room for improvement in terms of appearance in the region.
“One of the ideas that kept on coming up to the forefront was banners on the light standards, defining the area and bringing a creative colourful flair to the street,” Burden told city council at a regular meeting on July 15.
Parksville artist Robert Held has designed a banner and Burden said the chamber has sourced a local company to produce the banners.
“So far we have a beautiful design created by Robert Held, we have a budget, we have a funding formula and we have an installation plan,” Burden said. “With your approval we’re ready to place our order.”
The estimated cost for the banners to be installed is just more than $7,000, which would be split among businesses in the Orange Bridge district.
“I think any time that you can improve the attractiveness of a region you’re going to draw more people to the region, which is going to expose more people to the businesses in that region,” Burden said. “The idea is to grow the businesses in that region so that they create more employment so they improve their economic impact in the community.”
Coun. Teresa Patterson said she supports the initiative and believes it’s important to bring some visibility and colour to the “entrance to our community.”
Burden said the banners would probably take about three to six weeks to install.
Patterson provided notice of a motion that will be introduced at the Sept. 4 meeting to grant approval for the Parksville and District Chamber of Commerce to install banners in the Orange Bridge Business District.