Brad Jalbert of Select Roses developed The Divine Miss M. He has gained international recognition his Langley roses over the past 30 years.

Langley rose honouring Bette Midler not for sale in B.C.

Though Langley bred, The Divine Miss M will be used for fundraising to restore New York City

  • Jun. 13, 2019 9:45 a.m.

By Bob Groeneveld/Langley Advance Times

.

Although created in Langley, The Divine Miss M won’t be available for B.C. rose gardens for “a few years,” according to the rose’s creator, Brad Jalbert of Select Roses.

The Divine Miss M is named for singer, songwriter, actress, comedian, film producer Bette Midler, in honour of her founding and work with the New York Restoration Society.

Internationally recognized rose breeder Jalbert was approached by the New York Botanical Gardens to see if he had a rose suitable for honouring “someone special.”

The rose would have to be “bawdy, brass, and bold, but it also had to be divine,” Jalbert was told.

They liked the rose he picked for them – “a big white rose that looks like it has a dollop of whipped cream on top,” said Jalbert.

“When they saw the rose,” said Jalbert, “it was everything they hoped it to be.”

And so they acquired the naming rights for the creamy white rose with a light vanilla scent, and it became The Divine Miss M.

READ ALSO: Langley rose The Divine Miss M named in honour of Bette Midler

Jalbert said that, because of the time and cost involved in developing a new rose, groups and organizations that want to name a special rose, usually to honour a person or a place, are normally charged anywhere from $7,500 to $15,000 for the naming rights.

Buying the naming rights in this case included the right to use it for fundraising, to further Midler’s work in developing green spaces and better environment in New York for people across the social and economic spectra.

So Jalbert won’t be marketing the rose at least until Midler’s people have met their fundraising goal with it.

“It will be a few years before The Divine Miss M will be available locally,” Jalbert said.

_________________________________

Is there more to this story?

Email: news@langleyadvancetimes.com

Like us on Facebook or follow us on Twitter

_________________________________

 

Langley-bred rose The Divine Miss M named to honour Bette Midler.

Just Posted

Big Hearts to descend on the Tigh-Na-Mara Toy Drive

Annual event takes place Nov. 27 in Parksville

Parksville artist displays works inspired by a career in music

Owen O’Carroll’s ink works on display at Qualicum Art Supply & Gallery

Qualicum Beach cinema group reaches fundraising goal

Organization wants to see a multi-use cinema in town

Man taken to hospital after driving off road in Qualicum Beach

51-year-old man from Port Alberni struck parked vehicle

Cold, stormy winter forecast across much of Canada, The Weather Network predicts

In British Columbia temperatures will be slightly above normal and precipitation will be just below normal

UPDATED: Vancouver Island’s Joe gets suspended sentence in Teddy the dog cruelty case

Melissa Tooshley expected in court on Thursday in same case

29 B.C. students in Hong Kong amid tense protests, university siege

Eight UVic and 21 UBC students still in Hong Kong

Ottawa urges CN and union to continue talks as 3,200 workers go on strike

The rail workers began their strike after failing to reach a deal by a midnight deadline

‘Midget’ no more: Sweeping division name changes coming to minor hockey in Canada

Alpha-numeric division names will be used for the 2020-2021 season and beyond

Trans Mountain received $320M in government subsidies in first half 2019: report

The money included $135.8 million in direct subsidies and $183.8 million in indirect subsidies

Site where rockslide occurred along Malahat is too narrow for rock blasting or drilling: Emcon

‘Rockfalls are inevitable, so we try to increase our response times,’ says representative

Student tells B.C. Supreme Court she wasn’t allowed to leave indigenous smudging ceremony

Girl cross-examined Monday in Nanaimo courtroom, case continues Tuesday

Nineteen boats carrying invasive mussels stopped at B.C. borders

Waters of Columbia-Shuswap still test mussel-free

Most Read