Molson Coors Canada is inviting British Columbians to snap a #beertanks selfie and post it if they happen to spot one of their tanks en route. (Submitted photo)

Big brew tanks headed for Chilliwack wrapped to look like beer cans

Snap a #beertanks selfie if you see massive tanks en route to Chilliwack

The marketing reps at Molson-Coors wanted to add some frothy fun into the mix as they co-ordinated the tricky transport of massive beer-brewing tanks to Chilliwack this month.

So they came up with a special hashtag — #beertanks — to lighten the load with a bit of levity.

Two of the larger brewing tanks will be wrapped with a Molson Canadian and Coors Light banner, making it appear from a distance as if two large cans of beer are being shuttled through traffic.

British Columbians are now invited to snap a “#beertanks selfie” and post it if they happen to spot one of the tanks en route, either by water or on land, to the new brewery site under construction in Chilliwack.

“The #beertanks adds some fun to the whole project,” said Ferg Devins, communication strategist supporting Molson-Coors Canada.

About 50 tanks of varying sizes were slated to arrive in Canada this week on a freighter.

Weeknight road closures in Chilliwack were slated to start on May 27 to accommodate the tank transport by road.

The pre-fabricated brewing tanks were to arrive the Surrey docks, to be barged up the Fraser River, and then transferred onto flatbed trucks to take them the remaining 12 kilometres to the new brewery site on Kerr Avenue in Chilliwack.

“We are very excited to be building two new breweries in Canada, the Fraser Valley brewery in Chilliwack and our new brewery in Longueuil, Quebec,” said Amy Michtich, chief supply officer for Molson-Coors Canada.

That makes for an exciting time for the planning team, in anticipation of the tanks’ arrival.

“It will be an impressive sight to see on water and land,” Michtich said.

READ MORE: The #BeerTanks are coming!

READ MORE: Brewery takes shape


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Centre withdraws from cell tower project in Qualicum Beach

TELUS plans to continue to look at plans to improve cellphone reception in the area

Qualicum Beach council voices support for Ballenas track upgrade

Town still not ready to provide dollar amount without further information

Resident discovers five discarded hog heads in a ditch in Coombs

WARNING: Graphic image may be upsetting to some readers

RDN budget includes unexpected $1.5 million for sewer pipe replacement

Pipe corrosion at Departure Bay discovered in December

People tab ‘Roaring ’20s’ as theme for Parksville sand sculpting competition

‘Topsy Turvy’ and ‘Celebrate!’ also considered for 2020 beach festival event

VIDEO: B.C. senior recalls ‘crazy’ wartime decision to grab bear cub from den

Henry Martens – now 96 – says he was lucky to be alive after youthful decision to enter a bear’s den

Cheapest in B.C.: Penticton gas prices dip below $1 per litre

Two stores in Penticton have gas below a dollar.

UPDATE: Lockdown lifted at Nanaimo high school following threats

Nearby elementary school was in hold-and-secure

‘A horror show:’ Ex-employee shares experience at problematic Chilliwack seniors’ home

Workers are paid below industry standard at all Retirement Concepts facilities

Suspect steals seaplane, crashes into another in Vancouver habour

Police responded to the incident at 3:30 a.m. on Friday

Loans or gifts? Judge rules woman must pay B.C. man back $7K

B.C. judge rules that woman must pay back more than $7,000 in advanced funds to man

Shopping cart collector at B.C. Costco awarded $583,000 after getting pinned by car

Kurtis Ryan Burdeniuk, 22, was retrieving carts when a driver backed into him in the parking lot

Youth-led report calls on B.C. government to create plan to end youth homelessness

There are no dedicated programs for youth homelessness at federal, provincial level, report says

Trudeau: Time for blockades to end and Indigenous leaders to work with government

Prime minister says situation in Coastal GasLink pipeline dispute is ‘unacceptable and untenable’

Most Read