The Town of Qualicum Beach will be partnering with Quality Foods to promote the annual Festival of Lights in Qualicum Beach. — NEWS file photo

Fireworks display gets funding from Qualicum Beach

Town and Quality Foods partnering for annual event

The Town of Qualicum Beach will partner with Quality Foods to promote the Festival of Lights fireworks show as well as other town events in the summer.

The partnership, CAO Daniel Sailland said, would include $9,000 from the town.

He said the money would go toward joint advertising, messaging, in-store posters and local radio promotions.

“It does look like a large number, but for an event of this calibre, and they (Quality Foods) are willing to cross-promote other events in town, it seems actually like a very good platform.”

Mayor Teunis Westbroek asked what would be the value of the grocery store promoting town events, and Sailland said the town spends more than the $9,000 in various ads through the chamber of commerce, downtown business association and pamphlets on BC Ferries.

Coun. Anne Skipsey asked whether other municipalities on the Island also help Quality Foods with funding for their community-specific events.

In previous years, Quality Foods has held its Festival of Lights in other communities such as Parksville, Campbell River, Comox, Nanaimo, Powell River and Port Alberni.

Sailland said Quality Foods already has partnership agreements in most regions.

“Parksville and Qualicum Beach are the only two municipalities that currently don’t have an agreement.”

Council voted to direct staff to work on a partnership agreement with advertising for the fireworks show.

Send story tips: lauren.collins@pqbnews.com

Just Posted

Faye Smith remembered, honoured through new interpretive pavilion

Qualicum Beach’s upgraded Brant viewing area is dedicated to the long-time wild salmon advocate

North Island Tour De Rock rider Benjamin Leah leads team to Port Hardy

“You don’t have issues and problems when you look at these kids and how much they’re going through.”

RND director says filming of ‘Sonic’ caused disruption

Veenhof wants regional district to have filming permits in future

Parksville-area graffiti tagger arrested by RCMP

Existing court conditions required that suspect not be in possession of graffiti-making material

Winner crowned at Qualicum Bay Art Battle

Island painters compete in 20-minute art challenge

Faye Smith remembered, honoured through new interpretive pavilion

Qualicum Beach’s upgraded Brant viewing area is dedicated to the long-time wild salmon advocate

Whitecaps see playoff dreams fade after 2-1 loss to FC Dallas

Goal in 87th minute seals Vancouver’s fate

B.C. students send books to displaced students of Hornby Island school fire

Maple Ridge elementary school teacher says students learned about acts of kindness

Trump drains oxygen from Trudeau foreign policy with PM, Freeland bound for UN

A lot has changed since the Liberals came to power in Canada in 2015

B.C. man fined $15,000, barred from trading securities for fraud

Larry Keith Davis used money from an investor to pay personal bills

Emergency crews investigate small sulphuric acid spill in Kootenays

IRM states a small volume of less than one cup and three dime-sized drips were leaked from carrier

Family, friends of B.C murder victim want killer sent back to max security facility

Group wants convicted murderer Walter Ramsay sent back to a maximum security facility

Most Read