The Town of Qualicum Beach will be partnering with Quality Foods to promote the annual Festival of Lights in Qualicum Beach. — NEWS file photo

Fireworks display gets funding from Qualicum Beach

Town and Quality Foods partnering for annual event

The Town of Qualicum Beach will partner with Quality Foods to promote the Festival of Lights fireworks show as well as other town events in the summer.

The partnership, CAO Daniel Sailland said, would include $9,000 from the town.

He said the money would go toward joint advertising, messaging, in-store posters and local radio promotions.

“It does look like a large number, but for an event of this calibre, and they (Quality Foods) are willing to cross-promote other events in town, it seems actually like a very good platform.”

Mayor Teunis Westbroek asked what would be the value of the grocery store promoting town events, and Sailland said the town spends more than the $9,000 in various ads through the chamber of commerce, downtown business association and pamphlets on BC Ferries.

Coun. Anne Skipsey asked whether other municipalities on the Island also help Quality Foods with funding for their community-specific events.

In previous years, Quality Foods has held its Festival of Lights in other communities such as Parksville, Campbell River, Comox, Nanaimo, Powell River and Port Alberni.

Sailland said Quality Foods already has partnership agreements in most regions.

“Parksville and Qualicum Beach are the only two municipalities that currently don’t have an agreement.”

Council voted to direct staff to work on a partnership agreement with advertising for the fireworks show.

Send story tips: lauren.collins@pqbnews.com

Just Posted

Concern over vaping grows in Parksville Qualicum Beach schools

Health officer says parents have ample reason to be concerned

Coombs Family Day Celebration cancelled

The large snowfall that hit Vancouver Island recently has led to the… Continue reading

Parksville Qualicum Beach residents advised to prepare for changing weather

Rising temperatures on Friday will produce snow, changing to rain with increasing snow melt

No specifics given for termination of Parksville CAO

Comis believes the decision was political

VIDEO: Canada’s flag turns 54 today

The maple leaf design by George Stanley made its first appearance Feb. 15, 1965

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Plecas won’t run in next election if B.C. legislature oversight reforms pass

B.C. Speaker and Abbotsford South MLA says he feels ‘great sympathy’ for Jody Wilson-Raybould

Strangers save life of hiker in Cowichan

Hike up Cobble Hill Mountain turns into ambulance ride, surgery

Battling the dirty little secret of Vancouver Island’s Pacific Rim

Illegal dumping the bane on Ucluelet and Tofino area backroads

Snow days prove costly for many workers

Employment Standards Act doesn’t cover businesses closed due to weather

Workshop with ‘accent reduction’ training cancelled at UBC

The workshop was cancelled the same day as an email was sent out to international students

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

Man in Vancouver Island hotel shooting pleads guilty to second-degree murder

Brandon Tyler Woody, from Victoria, to be sentenced in late March in B.C. Supreme Court

Most Read