(Black Press Media files)

Health Canada tightens marketing requirements for opioid prescriptions

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses

The federal government is adding more restrictions on how opioids can be marketed in Canada.

The move, announced Monday, comes as the country has seen more than 9,000 overdose-related deaths between January 2016 and June 2018.

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses.

B.C. has been the province hardest hit by the crisis: in 2018 alone, 1,489 died as a result of overdoses, with fentanyl to blame for 85 per cent of the deaths.

The new Health Canada guidelines state that all pamphlets, ads and marketing materials for opioids sold in Canada must only contain federally-approved statements.

The statements must all come verbatim from the Health Canada authorized product monogram and “convey the benefits and risks of opioids in a balanced way.”

The new rules apply to all Class B opioids equal to or stronger than morphine.

The announcement coincided with the launch of an online portal to stop the “illegal marketing of drugs and devices,” and months after Health Canada began requiring warning stickers on opioid prescriptions

READ MORE: Health Canada to require warning stickers on all opioid prescriptions

READ MORE: B.C. opioid overdoses still killing four people a day, health officials say

“I am deeply concerned by the ongoing opioid crisis, which is affecting Canadians from all walks of life. I recognize that advertising can influence the prescribing practices of health care professionals,” said federal Health Minister Ginette Petitpas Taylor.

“Today’s announcement will help us to ensure that health professionals are getting only factual information about these products, so that they can provide the best possible support to their patients.”


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Second delivery of building units for 222 Corfield in Parksville arrives March 21

Vehicles should expect intermittent single-lane alternating traffic

Public input sought on proposed cannabis retail store in Coombs

Application to be reviewed by Regional District of Nanaimo

Two nature-inspired artists display oil paintings at Qualicum gallery

Judy Maxwell and Lloyd Major depict scenes of wildlife, landscapes and the west coast

Five highlights in the 2019 federal budget

Latest budget includes a sprinkling of money for voters across a wide spectrum

Cougar on Island might have been shot with bow-and-arrow

Conservation officer service looking for animal near Port Alice

Facebook to overhaul ad targeting to prevent discrimination

The company is also paying about $5 million to cover plaintiffs’ legal fees and other costs

B.C. mosque part of open-house effort launched in wake of New Zealand shootings

The ‘Visit a Mosque’ campaign aims to combat Islamophobia

‘That’s a load of crap’: Dog poop conspiracy spreads in White Rock

Allegation picked up steam through a Facebook page run by a city councillor

Explosives unit brought in after suspicious boxes left at B.C. RCMP detachment

Nanaimo RCMP issues all clear after packages were found on lawn earlier in the day

2019 BUDGET: As deficit grows, feds spend on job retraining, home incentives

Stronger economy last year delivered unexpected revenue bump of an extra $27.8 billion over six years

Newfoundland man caught after posting photo of himself drinking and driving

The 19-year-old took a photo of himself holding a beer bottle and cigarette while at the wheel

Carfentanil found in 15% of overdose deaths in January: B.C. coroner

Carfentanil is 100 times more powerful than illicit fentanyl and used to tranquilize elephants

Most Read