New name for the OTA

Stakeholders approve new name of Parksville Qualicum Beach Tourism Association

The region’s tourism association has a new name: the Parksville Qualicum Beach Tourism Association.

Association chair Robynne Shaw explained late Thursday that from the outset, the Community Brand Team said it would live up to and abide by the recommendations by outside consultants. One of the recommendations was a name change.

“This community branding initiative was never just about a name, or a name change. It was never meant to be all of its focus. Getting to know our visitors better and how to best communicate and entice them to visit more often was the major part of this process,” she said.

“We are very lucky that the public responds so well to our region, what it’s about, who we are when they hear the words Parksville Qualicum Beach.

About 23 stakeholders met to hear consultant Philip Coppard of Stormy Lake Consulting speak to the findings of the branding project launched in April of this year. The former name of the organization was the Oceanside Tourism Association.

 

 

Just Posted

Third delivery of building units for 222 Corfield in Parksville arrives April 26

Vehicles should expect intermittent, single-lane alternating traffic

City of Parksville to look into cost, process of beach cleanup

Cleanup would include removing rotten logs, adding sand

BC Ferries to pilot selling beer and wine on select routes

Drinks from select B.C. breweries and VQA wineries to be sold on Swartz Bay to Tsawwassen route

RCMP ask Parksville Qualicum Beach businesses for help battling thieves

‘With your assistance forensic evidence could be located for prosecution’

VIDEO: Alberta man creates world’s biggest caricature

Dean Foster is trying to break the world record for a radio show contest

Flooding, climate change force Quebecers to rethink relationship with water

Compensation for victims of recurring floods limit to 50% of a home’s value, or a maximum of $100,000

Storms blast South, where tornadoes threaten several states

9.7 million people in the Carolinas and Virginia at a moderate risk of severe weather

Private cargo ship brings Easter feast to the space station

There are three Americans two Russians and one Canadian living on the space station

Notre Dame rector: “Computer glitch” possible fire culprit

The fire burned through the lattice of oak beams supporting the monument’s vaulted stone ceiling

B.C. senior sentenced for sexually abusing special-needs granddaughter

73-year-old Cortes Island man will go to jail for three years

Police probe eight fires set at B.C. elementary school

Nanaimo RCMP say fires appear to have been set intentionally

Howe Sound Queen sailing toward retirement

Vessel now up for auction ends regular runs between Crofton and Vesuvius at the beginning of June

Should B.C. lower speed limits on side roads to 30 km/h?

Vancouver city councillor wants to decrease speed limits along neighbourhood side roads

Most Read