New name for the OTA

Stakeholders approve new name of Parksville Qualicum Beach Tourism Association

The region’s tourism association has a new name: the Parksville Qualicum Beach Tourism Association.

Association chair Robynne Shaw explained late Thursday that from the outset, the Community Brand Team said it would live up to and abide by the recommendations by outside consultants. One of the recommendations was a name change.

“This community branding initiative was never just about a name, or a name change. It was never meant to be all of its focus. Getting to know our visitors better and how to best communicate and entice them to visit more often was the major part of this process,” she said.

“We are very lucky that the public responds so well to our region, what it’s about, who we are when they hear the words Parksville Qualicum Beach.

About 23 stakeholders met to hear consultant Philip Coppard of Stormy Lake Consulting speak to the findings of the branding project launched in April of this year. The former name of the organization was the Oceanside Tourism Association.