Students from Springwood Elementary, with Oceanside RCMP youth officer Danielle Swanson, proudly show off the decorated bags they created as part of a campaign to discourage drinking and driving this holiday season. — Michael Briones photo

Parksville Qualicum Beach elementary schools kick off ‘don’t drink and drive’ campaign

Youngsters decorate bags with personal messages

District 69 elementary students want everyone to have a merry, bright and — most importantly — safe Christmas holiday.

Youngsters from Springwood Elementary, Qualicum Beach Elementary, Nanoose Bay Elementary, Arrowview Elementary and Errington Elementary have embarked on a campaign to discourage people from drinking and driving.

The campaign is a bag-decorating program called ‘Think of Me’, a co-operative project between the BC Liquor Distribution Branch and ICBC.

Students in Grades 4-6 were asked to decorate one-bottle paper bags with personal messages that would encourage people to engage in libations responsibly this holiday season.

Oceanside RCMP youth officer Danielle Swanson said the core of the message is “don’t drink and drive.”

“They’re telling people not to do it and be reponsible during the holidays,” said Swanson. “Some of the messages they decorated on the bags are quite clever.”

Some of the bags, to be distributed to liquor stores in Parksville Qualicum Beach, contain colourful illustrations with well thought messages such as ‘Think of your kids, don’t pop the lid’; ‘Make sure you’re thinking before you start drinking, arrive alive’ and also some that highlight the name of a taxi company encouraging people to call a cab.

The liquor stores will hand out these bags to customers with their purchases. Swanson said they can be very effective in deterring people from getting behind the wheel under the influence of alcohol.

“The pictures drawn by kids have a thousand words,” said Swanson. “Just seeing it coming from kids kind of make you pause when you’re getting it and be responsible.”

Swanson said they have approximately 600 bags to hand to local liquor stores.

ICBC will draw the name of a participating school from a hat and the winning school will be treated to a pizza party.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Qualicum Beach approves Pheasant Glen zoning amendment

Majority of residents who spoke at public hearing endorsed proposed amendment bylaw

Centre withdraws from cell tower project in Qualicum Beach

TELUS plans to continue to look at plans to improve cellphone reception in the area

Qualicum Beach council voices support for Ballenas track upgrade

Town still not ready to provide dollar amount without further information

Resident discovers five discarded hog heads in a ditch in Coombs

WARNING: Graphic image may be upsetting to some readers

RDN budget includes unexpected $1.5 million for sewer pipe replacement

Pipe corrosion at Departure Bay discovered in December

HIGHLIGHTS: Day one and two at the 2020 BC Winter Games

Athletes had sunny – but cold – weather to work with in Fort St. John

Tyler Toffoli scores twice, Canucks crush Bruins 9-3

Stecher, Miller each add three points for Vancouver

Zamboni driver, 42, earns NHL win over Maple Leafs

Emergency goalie called into action for Carolina Hurricanes

Governor general says multiple solutions needed for ‘complicated’ overdose issue

Julie Payette met at a fire hall with firefighters and police officers as well as politicians and health experts

Landlord ordered to pay $11K after harassing B.C. mom to move days after giving birth

Germaine Valdez was pressured to move just a few days after giving birth by C-section to her child

Heart attacks strike B.C. husband and wife just over one year apart

Courtenay couple share personal stories to bring awareness to heart month

‘Nothing surprises us anymore:’ U.S. border officials find brain in package

U.S. Customs and Border Protection agents found the brain packed in a glass mason jar in a Canada Post shipment

B.C., Ottawa sign sweeping 30-year deal for northern caribou habitat

West Moberly, Saulteau co-manage new protection on two million acres

Eyes on police after Trudeau orders blockades torn down, injunctions enforced

The RCMP in B.C. have sent a letter to the traditional leaders of the Wet’suwet’en Nation

Most Read