RDN photo The issue of defective paint that is causing lifting and bubbling on advertisements on Regional District of Nanaimo buses has been resolved.

RDN to allow advertising on buses

Regional district suffers year of lost ad revenue in 2017

Advertising will again be allowed on BC Transit buses in the regional district, effective immediately.

The Regional District of Nanaimo Transit Select Committee was informed that the defective paint issue that was causing bubbling and lifting around ads on the buses has been resolved.

Last September, the committee stopped advertising on its transit buses after concerns were raised about the potential long-term damage and cost resulting from use of the defective paint.

Since then, the RDN has been working with BC Transit and New Flyer, the supplier and manufacturer of the compressed natural gas (CNG) buses, to resolve the paint issue. To date, four buses have been repaired at the RDN Transportation facility and the remaining buses with the paint issues will be repaired over the next four months.

Based on the repairs completed on the four buses, BC Transit advised the RDN it is satisfied with the measures taken by New Flyer to address the paint defect problem, and that advertising could resume immediately.

The RDN receives 35 per cent of gross revenue from the deal between BC Transit and Lamar Advertising, which has the contract to sell advertising space on the exteriors of the BC Transit buses, including those in the RDN.

Since there was no advertising allowed on the CNG buses, no revenue was received in 2017. In the past, the RDN received $35,608 in 2014, $42,179 in 2015 and $24,597 in 2016. In 2018, the RDN forecasts bus advertising revenue to be between $20,000 and $30,000.

The RDN Transit Select Committee has advised BC Transit that the regional district is also permitting exterior bus advertising on its conventional transit fleet.

Send story tips to: michael.briones@pqbnews.com

Just Posted

BC Housing now involved in Parksville supportive housing project lawsuit

Agency listed as a defendant alongside city over 222 Corfield rezoning

Vernon Panthers harpoon Ballenas Whalers

No. 1 AA ranked Vernon Panthers score 51-14 BC quarterfinal victory at Greater Vernon Athletic Park

Electoral reform ballot returns so far show higher Parksville-Qualicum engagement

Region among top four in percentage of ballots turned in

A cuddle and a coffee: Six Island towns named among Canada’s most cozy

Sidney, Campbell River, Courtenay, Parksville, Tofino and Ucluelet crack Expedia’s top 40

VIDEO: Qualicum Beach fire department gathers food, toy donations

Six fire departments took part in the annual food drive this weekend

Price makes 36 saves as Habs edge Canucks 3-2

Late goal lifts Montreal past Vancouver

BC Minister of Agriculture loses stepson to accidental overdose

Lana Popham announces death of her 23-year-old stepson, Dan Sealey

Canadian military’s template for perfect recruits outdated: Vance

Gen. Jonathan Vance, the chief of defence staff says that the military has to change because the very nature of warfare is changing, particularly when it comes to cyber-warfare

‘Toxic’ chosen as the Word of the Year by Oxford Dictionaries

Other top contenders for 2018 include ‘gaslighting’ and ‘techlash’

RCMP bust illegal B.C. cannabis lab

Marijuana may be legal but altering it using chemicals violates the Cannabis Act

Canada defeats Germany 29-10 in repechage, moves step closer to Rugby World Cup

Hong Kong needs a bonus-point win over Canada — scoring four or more tries — while denying the Canadians a bonus point

Avalanche Canada in desperate need of funding

The organization provides avalanche forecasting for an area larger than the United Kingdom

5 B.C. cities break temperature records

Parts of B.C. remain warm, at 10 C, while others feeling chilly

Most Read