A customer walks out of a Tim Hortons restaurant in Newcastle, Ont., on Sunday Feb. 11, 2018. THE CANADIAN PRESS/Doug Ives

Tim Hortons apologizes for Humboldt doughnut ‘misunderstanding’

A Halifax-area Tim Hortons franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds

Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.

The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.

The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles — the team’s colours — as a tribute to the hockey club before the chain’s fundraising campaign rolled out.

“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.

“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”

He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.

The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.

Related: Humboldt bus crash investigation will take months: experts

A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.

On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.

The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.

“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.

“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”

Related: Dyed hair a factor in Humboldt bus crash victim mix-up

Related: Humboldt crash hits home after B.C. hockey team’s close call

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Woodyatt seeks help to pursue physics education in London

Kwalikum Secondary product gets accepted to prestigious university in United Kingdom

Nanoose Bay Catspan receives BC SPCA funding

Spay/neuter grant to address overpopulation

Solar system spending, asbestos removal in SD69 plan

Green house gas emission report received at May 22 board meeting

Gr. 7s learn about digital safety, health, consent at con in Parksville

SD69 hosts first Health and Wellness Conference for students headed to high school

Qualicum Beach east village plans take shape

Staff moving forward with east village concept

VIDEO: Meet some of the Vancouver Island Tribute Festival performers

The NEWS speaks with Elvis, Liberace tribute artists and others before they go on parade

WestJet pilot strike averted as parties agree to mediation

Pilots had warned they could go on strike starting May 19

Out of control wildfire prompts restriction around Allie Lake

One of the first large wildfires of the 2018 season is blazing out of control

Passersby help rescue occupants of home as fire breaks out in Courtenay

Coffee run turns into fire rescue for pair of men

Giant beer tanks arrive in new B.C. home city

Molson Coors tanks finish river journey and move to overland trip in Chilliwack

VIDEO: Pipeline supporters rally across B.C.

Langley event one of five held in B.C.

VIDEO: B.C. woman praises burn fund after boat explosion in 1978

White Rock woman was 16 years old when she was left with second- and third-degree burns

B.C.’s Ryan Craig, Vegas Golden Knights chase history

Local product behind bench for expansion team’s incredible championship run

Most Read