The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

The Twitter Canada office in Toronto is shown in this undated handout photo. Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff. The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 new workers it will soon hire. THE CANADIAN PRESS/HO - Twitter Canada

Twitter to launch engineering hub in Canada with dozens of hires this year

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada

Twitter Inc. will be bulking up on Canadian talent this year with a hiring spree meant to add dozens of engineers in the country to its staff.

The San Francisco, Calif.-based social media giant said Thursday that it plans to form its first Canadian engineering hub with at least 24 workers it will soon hire.

“We have folks that are from Canadian schools or have Canadian backgrounds and they’ve just been really successful in growing their careers here,” said Tristan Jung, a senior engineering manager involved with Twitter’s hiring, in a video call from the Bay Area.

“The thought process was why don’t we just go to the source instead of having to pull them all into the Bay Area? Toronto was the best place to do so.”

Twitter’s increased interest in the market comes as global competition for tech talent is intensifying. Encouraged by the COVID-19 pandemic’s work-from-home measures, companies have begun hiring beyond their current borders, allowing them to source talent in new or unexpected places.

In a 2019 visit to Toronto, Twitter co-founder Jack Dorsey preached the values of a “decentralized” company and said the “centre of gravity shouldn’t be San Francisco:”

Last March, he doubled down on his beliefs when he announced Twitter workers will be allowed to work remotely permanently.

“We serve global audiences and so we believe fundamentally that our talent mix should reflect the communities that we serve,” said Paul Burns, managing director of Twitter’s Canadian operations, on the same call as Jung.

“You shouldn’t have to move to Silicon Valley to have an impact and build a meaningful career.”

Twitter’s Thursday announcement is zeroing in on the Canadian market because of the technical talent it has seen evolving in the country recently.

Several of Twitter’s senior hires in the U.S. and other markets have come from Canada and even junior workers have flocked from the country to the company’s global offices.

Since it opened in 2013, the office Burns runs in Toronto has been home to sales, partnerships, policy, marketing, research and curation workers.

A few engineers on global teams have worked remotely in Canada, but the company has never attempted to cluster engineers in the market until now.

Those hired will work within three teams. One will be responsible for engineering work linked to discovery and connection on the platform, another will build tools that enable users to easily create content and the last group will aim to maximize safety and minimize harms on Twitter.

Filling these positions will come with plenty of competition.

E-commerce giant Shopify Inc. announced in January that it will add 2,021 to its company this year to work in technical roles involving front-end and back-end development, data, mobile and infrastructure tasks.

On Wednesday, social discovery platform Pinterest said its Toronto office will get 50 new hires this year in engineering, sales, insight and marketing roles — it’s biggest expansion since the office opened in 2018.

The engineers will include front-end, full-stack and machine-learning experts and the city was chosen because of the emphasis Canadian universities place on these skills, said Erin Elofson, Pinterest’s head of Canada and Australia in an email.

Burns and Jung don’t worry about competing for talent because they said Twitter attracts workers who believe strongly in the company’s ability to connect people and want to have a direct impact on making conversations across the platform more efficient and safe.

They expect hiring to begin shortly and are excited to see what innovations the new hires come up with.

Burns said, “We’re just really excited about the investment in Canada, and I think it’s the start of something that’ll you’ll see … grow over time.”

Tara Deschamps, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

social media

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A B.C. Centre for Disease Control map shows new COVID-19 cases by local health area for the week of April 11-17. (BCCDC image)
BCCDC says fresh COVID-19 cases down in most Island Health areas

Nanaimo sees its fewest new COVID-19 cases since mid January

Pharmacist Barbara Violo arranges empty vials of the Oxford-AstraZeneca COVID-19 vaccine that she has provided to customers at the Junction Chemist, an independent pharmacy in Toronto, Monday, April 19, 2021. Younger Canadians in several provinces are now able to get the AstraZeneca vaccine. THE CANADIAN PRESS/Nathan Denette
AstraZeneca vaccine appointments fill up fast on Vancouver Island

More pharmacies expected to be added as supply increases

A 26-foot recreational vehicle was stolen from a Qualicum Beach property early Wednesday morning, April 21. Police found the stolen vehicle nearly three hours later in Whiskey Creek. (Facebook photo)
RCMP act quickly after RV brazenly stolen from Qualicum Beach property

Vehicle recovered, 28-year-old man taken into custody

Canadian Prime Minister Justin Trudeau and United States President Joe Biden smile as they say farewell following a virtual joint statement in Ottawa, Tuesday, February 23, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau pledges to cut emissions by 40% to 45% by 2030, short of U.S. goal

Trudeau announced target during a virtual climate summit convened by U.S. President Joe Biden

MLA Shirley Bond, right, answers questions during a press conference at Legislature in Victoria, B.C., on February 19, 2019. THE CANADIAN PRESS/Chad Hipolito
Former B.C. gaming minister says she wasn’t told directly about dirty cash flowing to casinos

Shirley Bond said Thursday civil forfeiture, gang violence and gambling addiction were also major concerns in 2011

RCMP Constable Etsell speaks to tourists leaving the area at a police roadblock on Westside Road south of Fintry, B.C., Thursday, July 23, 2009. THE CANADIAN PRESS/ Yvonne Berg
B.C. police say they take ‘exception’ to conducting roadblocks limiting travel

Asking the police to enforce roadblocks exposes officers to further risk and possible COVID-19 infections, says federation president Brian Sauve

As part of the province’s strategy to combat the opioid overdose crisis, take-home naloxone kits have been distributed throughout the province. (Courtesy of Gaëlle Nicolussi)
Vancouver Island could be at its worst point of overdose crises yet: medical health officer

Island Health issued overdose advisories for Victoria, various communities in the last two weeks

The conservation service confirmed they do not relocate cougars from settled areas but that euthanasia is not necessarily the fate for an animal in the Fanny Bay area. The hope is that the animal will move on to wild areas. (File photo)
Woman hopes cat-stalking Fanny Bay cougar can avoid euthanization

Conservation officers do not relocate the animals from Vancouver Island

Tofino residents expressed frustration over a recent post by Long Beach Lodge owner Tim Hackett that falsely claimed all residents have been vaccinated. (Westerly file photo)
Resort owner apologizes for suggesting Tofino is safe to travel to

Long Beach Lodge owner Tim Hackett apologizes to community and visitors

BC Hydro released a survey Thursday, April 22. It found that many British Columbians are unintentionally contributing to climate change with their yard maintenance choices. (Pixabay)
Spend a lot of time doing yard work? It might be contributing to climate change

Recent BC Hydro survey finds 60% of homeowners still use gas-powered lawnmowers and yard equipment

Journal de Montreal is seen in Montreal, on Thursday, April 22, 2021. The daily newspaper uses a file picture of Prime Minister Justin Trudeau dressed in traditional Indian clothing during his trip to India to illustrate a story on the Indian variant of the coronavirus. Paul Chiasson/The Canadian Press
Montreal newspaper blasted for front-page photo of Trudeau in India

Trudeau is wearing traditional Indian clothes and holding his hands together in prayer beside a caption that reads, ‘The Indian variant has arrived’

Police executed a search warrant at the Devils Army Clubhouse on Petersen road in Campbell River on August 10, 2017.
Murder trial: Victim left to conclude out-of-court settlement on the day he disappeared

Trial of Richard Alexander in death of John Dillon Brown continues in B.C. Supreme Court in Victoria

Most Read