Variable ferry pricing to become a permanent fixture next year

Ongoing promotions helping BC Ferries determine which discounts will work best on which routes in time for 2017 launch

A ferry pulls into Nanaimo's Departure Bay terminal. Discounts on low-use runs such as the 30 per cent fare discount being offered by BC Ferries in March will become standard practice for the ferry corporation in 2017.

When you choose to ride a B.C. ferry will have a direct relationship to how much money you have left in your wallet as soon as next year.

The ferry corporation has been calling a recent series of discounts offered to off-peak users “promotions.”

But it would be just as accurate to call them “research,” and come 2017 you will also be able to call them standard practice.

The details have yet to be worked out, but that is coming over the next few months, and variable pricing on ferry fares is expected be in place as soon as the computer system can be upgraded to handle it.

“We are going to be introducing fare flexibility,” BC Ferries spokesperson Deborah Marshall said. “In 2017, we are going to roll out a variable policy.”

What that means is ferry users can expect fares to reflect the laws of supply and demand. The cheapest fares will be attached to a particular route’s least popular sailings, the most expensive to the most popular.

One goal of the new system is to redistribute ferry use patterns: attracting more passengers to the emptiest boats, while reducing the space crunch during the times of greatest demand. BC Ferries is hopeful this will result in better cost efficiencies.

“If we can shift traffic to the off-peak times, we may not have to schedule an extra trip,” Marshall said.

Another goal is to give people an incentive to take a trip they may not have previously made.

A 30 per cent reduction in off-peak hours recently announced for March is the third in a series of promotions designed to give BC Ferries brass an idea of what might work. The previous two — with different benefits and criteria — ran in the late summer/early fall, and in the weeks prior to Christmas.

According to Marshall, those promotions were effective in increasing the number of people using under-utilized routes, but it has yet to be determined how cost-effective the shift was.

“We have a lot of number-crunching to do,” she said.

BC Ferries’ President and CEO Mike Corrigan said last fall the new model will be designed to match other models common in the travel and transportation industries.

The changes are expected to be implemented fleet-wide.

 

Just Posted

Qualicum district students to develop experiments that could head into space

Youngsters compete to have designs reach International Space Station

‘Police are ready’ for legal pot, say Canadian chiefs

But Canadians won’t see major policing changes as pot becomes legal

Qualicum Beach moves on grant for Eaglecrest roundabout

Council votes unanimously to have staff push for application

Dying motorcyclist from Coombs gets last-ride tribute

Friends grant Corinna Pitney’s wish ‘to hear bikes roar, to see leather and chrome’

Parksville author shares journey on famed 800 km trail

Books, movie inspire Roxey Edwards to walk Camino de Santiago, write book

Naked man jumping into Toronto shark tank a ‘premeditated’ stunt: official

The man swam in a tank at Ripley’s Aquarium of Canada

Transport Canada to take new look at rules, research on school bus seatbelts

Canada doesn’t currently require seatbelts on school buses

Sockeye run in Shuswap expected to be close to 2014 numbers

Salute to the Sockeye on Adams River continues until Sunday, Oct. 21 at 4 p.m.

Michelle Mungall’s baby first in B.C. legislature chamber

B.C. energy minister praises support of staff, fellow MLAs

Canucks: Pettersson in concussion protocol, Beagle out with broken forearm

Head coach Travis Green called the hit ‘a dirty play’

5 tips for talking to your kids about cannabis

Health officials recommend sharing a harm reduction-related message.

NHL players say Canada’s legalization of marijuana won’t impact them

NHL players say the legalization of marijuana in Canada won’t change how they go about their business.

Automated cars could kill wide range of jobs, federal documents say

Internal government documents show that more than one million jobs could be lost to automated vehicles, with ripple effects far beyond the likeliest professions.

Private marijuana stores should shut down, Mike Farnworth says

B.C. has approved 62 licences, but they still need local approval

Most Read