FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

From toilet paper to Tiger King: Here’s what Canadians searched on Google in 2020

Black Lives Matter, the pandemic had a big effect on Canadians this year

This past year has been a year of new knowledge, growth and a whole lot of spare time for many people as the COVID-19 pandemic shut down much of society and the Black Lives Matter movement inspired self-reflection.

Christina Peck, Google Canada trends expert, said the year has been an unusual one when viewed through a search engine lens, too.

“2020 was not the year any of us expected,” Peck told Black Press Media by phone. “It was unpredictable, heavy and really tested people around the world, and Canadians.”

Google compiles top trending searches every year and in this way, 2020 is no different. This year, Peck said, people were asking one big question: why?

“Sometimes the answer made us cry, sometimes it sparked joy or worry, and in some cases it even inspired change,” she said.

Somewhere in all those emotion was the most-wanted item of the year, toilet paper.

“Why are people buying toilet paper?” was the most common “why” question asked of Google this year

“This has been a topic of conversation throughout the pandemic,” Peck said, and might be spiking again as B.C. introduces new restrictions and Ontario is in another lockdown.

But the list of “why” questions was not always so light. Many touched on more serious worries about COVID-19, while others were on the Black Lives Matter movement and the death of George Floyd at the hands of police.

“This left many people wondering why we’re asking the same questions, why are we seeing black men and women lose their lives?” Peck said.

The top trending search of the year for Canadians is one that’s still fresh for many: the U.S. election.

“We’re really dialled in and engaged into what’s happening south of the border,” Peck said, noting it’s not unusual for American news to trend in any years. News of the election especially spiked during the debates leading up to voting day and the day itself.

READ MORE: Americans search for nearby liquor stores, French fries as they await election results

The third most trending search harkens back to the start of 2020, before most people knew what awaited them this year.

“Kobe Bryant – this was a really devastating moment and when the news broke in January that Kobe along with his daughter Gianna had passed away… in the helicopter crash, it kind of stopped everybody,” Peck said. “Kobe has inspired so many people both on and off the court.”

But Bryant was sadly just the first of many celebrities deaths in 2020, “goodbyes we weren’t ready to say.”

One that likely hit Canadians the hardest was Alex Trebek, who died just over a month ago after a long battle with pancreatic cancer.

“He’s not only a Canadian icon but he’s someone who Canadians and people around the world have invited into their homes night after night through ‘Jeopardy!’”

Despite everything that happened in 2020, Canadians did try to lighten up the mood as they faced months of job losses and pandemic restrictions. They searched for “easy cookie recipes” and “sourdough discard recipes,” before turning around and looking for “resistance band workouts” and “Chloe Ting workouts.”

“We’ve all been at home so we’re probably spending a little bit more time on social media – or on our phones or our devices – and we’re seeing that people are turning to memes to find that joy,” Peck said.

“There’s a lot of fun ones here… Tiger King, Carole Baskin, Joe Exotic, Love is Blind, and toilet paper memes also come back up. It’s a good indication of the year and some of the things that happened as people tried to find a little bit of laughter.”

READ MORE: What did Canadians watch on Youtube during isolation? Workouts, bird feeders


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Best of 2020Google

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cheryl Dill visits the PQB News/VI Free Daily studio. (Peter McCully photo)
PQBeat: Talking jobs, tourism and business with Cheryl Dill in Parksville

Podcast: COVID-19 has far-reaching impacts on Vancouver Island

(File photo)
PQB crime report: Vandals strike in Parksville, prowler lurks in Nanoose Bay

Oceanside RCMP receive 276 complaints in one-week period

In this image from NASA, NASA’s experimental Mars helicopter Ingenuity lands on the surface of Mars Monday, April 19, 2021. The little 4-pound helicopter rose from the dusty red surface into the thin Martian air Monday, achieving the first powered, controlled flight on another planet. (NASA via AP)
VIDEO: NASA’s Mars helicopter takes flight, 1st for another planet

The $85 million helicopter demo was considered high risk, yet high reward

B.C. Labour Minister Harry Bains. (Hansard TV)
B.C. moves to protect employee pay for COVID-19 vaccination

Most won’t need to take time off work, labour minister says

Orca 1
Orcas: Our Shared Future finally surfaces at Royal B.C. Museum

Museum dives into the world of the killer whale as delayed feature exhibition now open

New figures show Canadian housing prices outpacing those in other developed countries. (Black Press Media file photo)
Canadian housing prices fastest rising in the world

Relative to 2000, housing prices have risen by a factor of more than 2.5

Polystyrene has been outlawed as a take-out option for restaurants in Tofino and Ucluelet. (Black Press Media file photo)
Styrofoam done as a takeout option on Island’s Pacific Rim

Tofino and Ucluelet ban polystyrene take-out containers

The IIO is investigating after a police dog bit a man during a traffic stop near Ladysmith on April 17, 2021. (Black Press Media stock photo)
IIO investigating after police dog bites man near Ladysmith

RCMP dog bit man during traffic stop on Friday, April 17

This photo shows crews battling the fire at 7987 Galbraith Cres. that caused extensive damage and displaced six residents early Sunday morning. (Central Saanich Fire/Department Twitter)
Six fortunate to escape terrifying early-morning fire in Greater Victoria

Damage to the duplex extensive with one resident said to be ‘catatonic’ after escaping building

Most Read