Rcubed owner Nadia Weber Olafsen stands in her recently opened store in Parksville, where she sells consignment fashion, artisan items and some of her own, branded clothing. — Adam Kveton Photo

Focus on re-loving fashion at Parksville consignment boutique

Rcubed Clothing aimed at recycling and the hunt for unique fashion

A new clothing shop in Parksville brings recycling and unique fashion together with a consignment focus and a re-love attitude.

Rcubed is the creation of Nadia Weber Olafsen, a graphic clothing designer and a mom whose adventure into the fashion industry began with screen printing her own designs onto used clothes. After testing the waters with a home-based business, she recently opened a brick-and-mortar shop in Parksville.

While she continues to create and sell her own graphic-designed clothing online and in her shop, at Rcubed Clothing at 148 Morison Ave., the focus is on consignment.

“People bring me their old clothing, which is still in impeccable used condition, and basically I sell it for the both of us,” she explained.

“A lot of these women bring in impeccable used clothing that can be re-loved by somebody else.”

The practice fits neatly into Weber Olafsen’s philosophy behind Rcubed, and the growing acceptance and interest in finding unique fashion pieces that can’t be bought from box stores.

When Weber Olafsen launched Rcubed in 2016, she began it as a clothing brand, screen printing her unique, West Coast-themed designs onto used clothing for women and children.

Each piece continues to feature designs created from the ground up by Weber Olafsen, and screen printed by her.

“Rcubed stands for R to the third power, which is reduce, re-use, recycle,” said Weber Olafsen.

The brand took off (it’s now in 11 stores in Canada, Weber Olafsen said), and as shops began putting in orders and asking for brand new clothing, she stopped printing on used clothing. Still, her reduce, re-use, recycle philosophy has remained, and is in practice at the consignment boutique, which opened in July of 2017.

“The whole concept of re-using something or re-loving something, it’s a huge movement right now,” she said. “From reclaimed furniture to clothing to… one of the local potters actually uses beach glass from the beach and re-fires it within her pottery, so it’s like there is such a movement with re-using things. And why not?

“I don’t think we need to create more waste than we already do. I think it’s important, if we can, to give things a second life and re-love them.”

Even the displays and furniture in her store are second-hand, she said.

Weber Olafsen notes that’s all a bit of a changed perspective from her youth, when she rejoiced in purchasing new clothes. Though, at the same time, growing up in a small community away from major cities, she placed value on the things that she did manage to get.

“If something got ruined, we put some artwork on it… I grew up giving things more love after the fact,” she said.

Now, Weber Olafsen said, she has about 1,000 brands represented at her shop, with more than 300 consigners bringing in a variety of styles and sizes, in addition to the pieces that she sources herself.

With a high turnover rate, that means there’s always something new at the shop, she said.

“I have no idea what’s coming in the door every day, and I think that’s the fun of it too. Women really like to shop, and some like the hunt of finding unique pieces,” she said.

The store also has boutique clothing from Island stores, taking in their overflow pieces, as well as artisan goods.

“Everything in the shop that’s not clothing or shoes or purses is actually made on Vancouver Island,” said Weber Olafsen, including pottery and apothecary items.

Meant to be trendy and affordable, the store also has a play area in the back with toys for kids to play with while their moms shop.

Business has been great, Weber Olafsen said, with great support from local businesses and the community as a whole. The store already has regulars who visit weekly, and those from out of town who make sure to drop by when they’re in the area.

“I’m so grateful, so blessed,” she said. “The experience has been humbling, to say the least. The community has been more than accepting and encouraging,” with businesses viewing each other as supporters rather than competition.

Rcubed Clothing is located at 148 Morison Ave. in downtown Parksville. To check out Weber Olafsen’s branded clothing, go to www.rcubedclothing.com.

Send story tips to: adam.kveton@pqbnews.com

Just Posted

BC Housing now involved in Parksville supportive housing project lawsuit

Agency listed as a defendant alongside city over 222 Corfield rezoning

Vernon Panthers harpoon Ballenas Whalers

No. 1 AA ranked Vernon Panthers score 51-14 BC quarterfinal victory at Greater Vernon Athletic Park

Electoral reform ballot returns so far show higher Parksville-Qualicum engagement

Region among top four in percentage of ballots turned in

A cuddle and a coffee: Six Island towns named among Canada’s most cozy

Sidney, Campbell River, Courtenay, Parksville, Tofino and Ucluelet crack Expedia’s top 40

Trudeau offers to help Pacific islands face climate change impact

Prime Minister Justin Trudeau met with the leaders from the Pacific island nations on Saturday during the APEC Summit in Papua New Guinea

‘Toxic’ chosen as the Word of the Year by Oxford Dictionaries

Other top contenders for 2018 include ‘gaslighting’ and ‘techlash’

RCMP bust illegal B.C. cannabis lab

Marijuana may be legal but altering it using chemicals violates the Cannabis Act

Canada defeats Germany 29-10 in repechage, moves step closer to Rugby World Cup

Hong Kong needs a bonus-point win over Canada — scoring four or more tries — while denying the Canadians a bonus point

Avalanche Canada in desperate need of funding

The organization provides avalanche forecasting for an area larger than the United Kingdom

5 B.C. cities break temperature records

Parts of B.C. remain warm, at 10 C, while others feeling chilly

B.C. teacher’s Amazing Race takes students on Canada-wide adventure

Agassiz high school students say they had the experience of a life time

Don’t sign USMCA until LGBTQ language excised, U.S. lawmakers urge Trump

The trade agreement, forged after 13 months of tense negotiations between Canada and the U.S. is scheduled for Nov. 30

US official: US intel says prince ordered Khashoggi killing

Vice-President Mike Pence told reporters that ‘the murder of Jamal Khashoggi was an atrocity.’

Most Read