Local company Quality Foods wins platinum award

Qualicum Beach-based owners say engaging with customers at the core of their success

Quality Foods was victorious in 2007 as they were selected from many applicants nationwide to win a prestigious place among Canada’s 50 Best Managed Companies.

Fast forward six years to 2013, with the necessary requalification and Gold Standard award on the wall, QF founding partners Ken Schley and John Briuolo are now stepping up to the podium one more time to accept the coveted Platinum Member designation.

“The Platinum Member designation is important to our company for a number of reasons,” said Ken Schley, QF’s Director of Operations and founding partner. “For example, consider the sheer rarity of companies that share membership in this exclusive club, especially in our little part of the world on Vancouver Island. That’s a powerful statement for our front line people to share with our customers and business community.”

Schley said he believes that engaging with customers at the individual level was at the core of their success with a single store, and innovative use of technology to continue that simple strategy has been an important factor in the following 32 years and 11 stores.

“We will continue to create new ways to improve the shopping experience for our customers. Our people have internalized how to engage their shoppers and they work hard to keep them coming back, time after time. To do that we ensure we have a strong, diverse team of like-minded people to maintain our competitive advantage and independence.”

“We try to do things in a way that is difficult to duplicate and improves the shopping experience, such as unique store design and using technology differently,” said founding partner John Briuolo.

Based in Qualicum Beach, Quality Foods is an independent grocer operating eleven award-winning stores on Vancouver Island (and Powell River). A twelfth store in the Victoria area’s West Shore community is planned for this summer.

— NEWS Staff/Submitted by Quality Foods

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