‘PQB really means something’

‘Oceanside’ was already being used on both coasts of the United States

The regional tourism association’s recently-announced name change is being applauded by resort operators and politicians alike.

What was the Oceanside Tourism Association will now be known as the Parksville Qualicum Beach Tourism Association after a branding process identified the need for the change.

“It’s long overdue,” said Helen Corcoran, the restaurant and conference manager at the Quality Resort Bayside. “I think the name change is very positive; I’m all for it. People don’t recognize Oceanside as being a place — we are the region of Parksville Qualicum Beach.”

Perhaps Corcoran explains the reasoning behind the name change well when she tells the story of her hockey-playing boys who skated in out-of-town rinks with the word Oceanside on the front of their jerseys.

“We were constantly asked: ‘where is Oceanside?’”

Shawna Broekhuizen, the general manager of The Beach Club, had similar praise for the name change.

“I think this is a great move for the Parksville Qualicum Beach region,” said Broekhuizen. “Stormy Lake consulting hit the nail on the head and we are looking forward to the next process.”

At a regular meeting of Qualicum Beach town council Monday night, Coun. Scott Tanner said he was “delighted that term Oceanside is gone.” Coun. Dave WIllie, who is also a member of the association’s board, agreed. “Moving to (the) Oceanside (name) was not one of our finest moments.”

Tanner also suggested organizations in the region might now look at a similar name change.

“Maybe the next step in this branding is to get that Oceanside out and get Parksville Qualicum Beach back in,” said Tanner.

The association’s executive director said this week he doesn’t expect his group’s name change will mean the same move for organizations or businesses

The association is focussed on targeting business for this region’s tourism operators from outside our region, province and country.

“(Oceanside) is always going to be part of who we are,” said Blaine Sepos. “Locals get it.”

Sepos pointed to the city of Nanaimo, which was once known as the Hub City and now is called the Harbour City, but there remains many businesses and organizations still carrying the Hub City moniker. He said that doesn’t seem to be an issue for anyone in that community.

The branding exercise for the tourism association continues, and Sepos said a workshop for businesses, organizations and citizens scheduled for the end of this month (no date set yet) is designed to help people “learn more about how the brand can work for them.”

Sepos also explained more about the reasoning behind the name change.

“When you search for Oceanside (on the internet) you don’t come up with anything Parksville Qualicum Beach-related,” he said. “There are places all across the U.S. on both coasts that are named Oceanside.”

Sepos also said the Oceanside name “wasn’t really playing up to the strengths Parksville Qualicum Beach has in people’s minds.”

“We have found Parksville Qualicum Beach really means something to people.”

 

 

 

 

 

Just Posted

Parksville reopens portion of wetland

City undertakes review, remediation of liability concerns

Is Steve Nash Vancouver Island’s best athlete of all-time?

As Captain Canada gets ready to enter basketball’s Hall of Fame it’s time to debate his legacy

Who is Vancouver Island’s greatest athlete ever?

We want to know, you get to choose in a 64-athlete tournament bracket

Vehicle knocks out Parksville power pole

Traffic single lane heading southbound

Qualicum Beach man arrested after women report disturbing phone calls

Suspect threatened to kill victim’s family if she did not engage in sexually explicit conversation

VIDEO: Grand Forks shores up defences as floodwaters rise to peak levels

Canadian Forces, volunteers working to protect low-lying areas

Chilliwack Chiefs moving on to RBC Cup final after thrilling win over Ottawa

Kaden Pickering scored the winning goal in the 3rd period as Chilliwack won their semi-final 3-2.

VIDEO: As floodwaters recede, crews assess the damage to Grand Forks’ downtown

More than four dozen firefighters and building inspectors came out to help

Wellington Dukes pull off epic upset of Wenatchee at RBC Cup

The Dukes are off to the championship game after downing the Wild 2-1 Saturday at Prospera Centre.

Canada to face U.S. for bronze at world hockey championship

Canada was looking to play in the gold medal game for a fourth straight year, but saw 3-2 loss

Searchers for Vancouver Island father turn focus to Cowichan River

Cowichan SAR joined by many other SAR groups, volunteers now determined to find missing man

Vacationers urged to check for stowaway bats that could carry deadly disease

‘White-nose syndrome’ has killed millions of bats in North America, but hasn’t arrived in B.C. yet

Highway 19A closed in both directions near Union Bay

An incident involving a vehicle has shut down Highway 19A in both directions early Saturday morning.

Are B.C.’s gas prices enough to keep you from travelling May long weekend?

Gas prices in B.C. ranging from 125 cents per litre to more than 150 cents

Most Read