The Salvation Army’s Major Norm Hamelin, front left, receives a cheque for $7,320 from Noel Hayward, Quality Foods president, back left, Justin Schley, Quality Foods vice president, back centre, and Peter Sinclair of Loaves and Fishes. The money was raised for local food banks by Quality Foods in Qualicum Beach customers. - Submitted photo

Quality Foods shoppers can help boost food bank donations

Gift card purchases will go directly to local food banks

Food banks on Vancouver Island and Powell River will be the beneficiaries of a new customer donation program implemented over the Christmas holiday period at Quality Foods.

The concept is simple: take a special $20 card from a Quality Food’s store display and hand it to your cashier at the checkout. The amount is added to your grocery order, then Quality Foods passes the full amount on to the food bank in their respective communities.

“This is not a new idea at all,” said Justin Schley, Quality Food vice-president in a press release. “However, it’s a new and different method for us to help people help the food banks locally.

Schley added that the program is in addition to the Buy-A-Bag program that has been in the stores for many years.

“This supplements what we’re already doing in the stores and community with organized food drives and donation boxes. How this really helps is that the money collected helps to replenish [food banks] shelves with items that are often needed, but seldom donated through the other programs,” Schley said.

In a two-week period over Christmas, Quality Foods customers in Qualicum Beach donated $7,320 for the program.

— Submitted by Quality Foods

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