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Salvation Army exceeds fundraising goals in Parksville Qualicum Beach

Business manager reports successful kettle and letter appeal campaigns
Mount Arrowsmith Salvation Army exceeded its Christmas Kettle and Letter Appeal fundraising campaigns. (PQB News file photo)

Despite the ongoing COVID-19 pandemic, the Mount Arrowsmith Salvation Army was still be able to exceed fundraising targets through its Christmas Kettle Campaign and Letter Appeal Campaign.

Business manager Bonnie Brown reported the annual kettle drive raised $127,000, $17,000 more than their initial target of $110,000, while the letter drive generated $245,000, more than their projected goal of $200,000.

Brown said they are extremely grateful and amazed by the generosity shown by the community during the challenging 2020 campaigns.

“Funds raised during the campaign stay local to help feed, clothe and support those in need, while helping others escape violence and addiction,” says Brown. “In many cases we are dealing with our most vulnerable citizens, many of whom are living in crisis. These funds will have a direct and meaningful impact on the lives of the individuals and families we serve. And it is because of our community … thank you.”

Read more: Qualicum Beach Salvation Army thrift store re-opens

The Salvation Army’s Christmas Kettle Campaign in British Columbia managed to hit its target, raising over $4.5 million.

Although Christmas is over, the Salvation Army continues to assist those in need 365 days a year. More than 1.7 million people were helped last year and the number is expected to continue to increase in 2021.

To make a contribution, or to volunteer your time, please visit

— NEWS Staff

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About the Author: Black Press Media Staff

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