MaryLou Wakefield

Parksville chamber releases info about marketing strategy

Group says it will now focus on implementing the plan

  • Jun. 17, 2014 3:00 p.m.

At last week’s regular monthly meeting of The Parksville and District Chamber of Commerce, members received a presentation from Encore Communications previewing their work on behalf of the Oceanside Initiatives Stakeholder group to build a set of marketing tools.

According to a news release  from the chamber, the tools are to be used to attract business to the area through a planned marketing campaign targeted to “Lifestyle Entrepreneurs.”

Lifestyle entrepreneurs are flexible about where they work and make location decisions based on factors such as the natural environment, the school system, cost of living and recreation opportunities, according to the release.

The campaign was developed by the Oceanside Initiatives partnership following an economic assessment of the region commissioned by the group that recommended the Oceanside region of B.C. focus on attracting lifestyle entrepreneurs in order to balance an economy that has a high proportion of lower-paying service jobs and a higher residential-to-business tax ratio than most B.C. communities.

The tag line selected for the campaign is: “Parksville-Qualicum Beach. This could work.”

The chamber says the phrase is coupled with the Parksville Qualicum Beach word block already used by the Parksville-Qualicum Beach Tourism Association.

The new tag line is presented in a handwritten font that is also used to highlight key attributes of the Oceanside, B.C. region, such as:  “A place where technology and nature meet,” or “A house for less than half a million dollars” or “A great environment for my kids.”

The project was funded by grants from Island Coastal Economic Trust, the Regional District of Nanaimo, the City of Parksville, the Town of Qualicum Beach, the Parksville Qualicum Beach Tourism Association, the Parksville Downtown Business Association, the Qualicum Beach Chamber of Commerce and The Parksville and District Chamber of Commerce.

The Stakeholder group will now focus on an implementation plan and the development of a five year strategic plan for economic development in the region.

— NEWS Staff/Submitted by Parksville and District Chamber of Commerce

Just Posted

Home care complaints up 45% on Vancouver Island

Number of home care hours delivered down 6%, complaints up 45 %

Coldest Night of the Year walk scheduled for Feb. 23

Parksville Qualicum Beach residents are encouraged to bundle up and support those in need

Book exchange box destroyed by fire in Parksville Community Park

Second time in less than a year box has been vandalized

Community votes requested for Parksville’s 2019 sand sculpting theme

Three choices for annual 2019 Quality Foods Sand Sculpting Competition

UPDATE: B.C. legislature managers accused of excessive travel, personal expense claims

Clerk Craig James, security chief Gary Lenz call allegations ‘completely false’

China demands US drop Huawei extradition request with Canada

China detained two Canadians on Dec. 10 in an apparent attempt to pressure Canada to release Meng

9 brains, 3 hearts: Some wild facts about octopuses

Things to know about the giant Pacific octopus, which is naturally found in the waters of the U.S. West coast, the Aleutian Islands and Japan

Hollywood announces 2019 Oscar nominations

Netflix has scored its first best picture nomination, something the streaming giant has dearly sought

Collapsed floor traps worker at decommissioned North Island pulp mill

Man frees self, escapes injury, investigation underway at Elk Falls facility in Campbell River

Cherry Creek firefighters mourn former deputy chief

Brian Brick is the second Alberni Valley firefighter to die of work-related cancer in January

B.C. man fined $10,000 after leaving moose to suffer before death

Surrey man was convicted last week on three Wildlife Act charges

‘Blue Monday’ isn’t real, but depression can be

CMHA encourages people to prioritize their mental health

Parole granted for drunk driver who killed B.C. RCMP officer

Kenneth Jacob Fenton will be able to attend alcohol abuse treatment, nearly three years after crash that killed Const. Sarah Beckett

Most Read