Last year proved another strong one for the Parksville Museum, according to its annual report presented to Parksville city council on Monday, Jan. 17.
According to the report, the museum received more than 2,800 visitors throughout 2021, and was even able to hold several events, such as the continued Music at the Museum series, Railway Days, Aviation Days and Vintage Car Day.
The museum aims to hold more for 2022, bringing back their Old Fashioned Christmas, Multicultural Day and the Friday Night Market. The report also indicates they are planning for the museum’s 40th anniversary for 2023.
Their Exhibition Master Plan 2020-25 outlines a strategy for renewal of the museum experience, with seven key principles including relevance, storytelling, simplicity, collaboration, engagement and comfort.
“We are confident that the plan will position us to be one of the most engaging community museums on Vancouver Island,” read the report.
For the first phase of the plan, exterior signage was added about the grounds to help visitors navigate, identify native plants along the nature trail and learn about Parksville’s history, which were all well-received by guests.
Phase two and three of the plan will focus on storytelling in the heritage building interiors and main exhibition hall, while working closely with their First Nations partners to ensure First Nations stories are included in the exhibits.
Further enhancement the grounds planned for 2022 will include a museum entryway and First Nations acknowledgment. They are also looking to provide online access to their archival records, including the more than 6,000 historical photographs from their collection.
As a non-profit organization that relies on the support of their members and volunteers, the report noted more than 3,600 hours were contributed in 2021 by volunteers to help keep the museum going.
The museum noted a revenue of $158,141 from grants, donations, admissions, rentals, gift shop sales, memberships, investments and the Canada Emergency Business Account Loan Subsidy program.
In Expenses, the museum spent $114,861 on operations, building and grounds maintenance, salaries and amortization.
As part of their five-year strategic plan, the museum aims to build their membership and volunteer base, improve the visitor experience and maintain financial stability based on diverse sources of revenue.