Best summer ever?

We are pricing ourselves out of the non-luxury market

 

Re: front-page story in the Aug. 27 edition of The NEWS (‘The best July ever’).

It’s nice to hear that Sunrise Ridge Resort is having a good summer. Considering the fact that they have been in business primarily since the 2008 economic decline, a good summer after five years is well deserved.  Increased business from Washington state also makes sense since the number of unemployed has dropped by 19 per cent since 2012 (WSESD, June 2013). Clearly their economy is on the rebound.

The “best July ever,” as quoted by the PQBTA, is a gross exaggeration. Best July weather perhaps.  According to YVR records, it most definitely was.

A few percent increase, say three-four, in travel dollars spent is a more realistic forecast.  According to the Canadian Tourism Commission (CTC), June 2013 results for Americans travelling to Canada actually experienced a slight decline overall (-0.8 per cent).

Also in June, the CTC reported significant decreases in travel from our next two biggest customers: Germany and the United Kingdom.  Chinese, Australian and Mexican tourist numbers are on the upswing but are they frequenting PQB?

The World  Tourism Organization has forecast annual growth in the Americas at an average of 3.8 per cent a year through 2020.  We will be fortunate to hit that mark based on our Provincial objective to increase tourism revenue by only five per cent a year.  A more aggressive target is required to realize significant growth.

We have a provincial carbon tax that adds 6.67 cents to each litre of gas sold.  Ferry rates increased by 4.1 per cent in 2013 and will increase another 7.9 per cent by 2015.  Current usage numbers (July, 2013) are below 2009 figures.

We are pricing ourselves out of the non-luxury market.  Adding insult to injury, provincial unemployment in July increased from 6.3-6.7 per cent.  The best July ever?  Not likely.

Peter MacLeod

 

Parksville

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

‘Someone knows something’: a look into Vancouver Island missing persons with interactive map

There are more than three dozen people listed as missing throughout Vancouver Island

Provincial COVID-19 data can now be used for B.C. to prepare for a second wave

In the past week, B.C. has seen a slight spike in daily test-positive case counts

Parksville soccer player invited to elite soccer academy in Portugal

Wylee Frank aspires to become a professional player

Regional District of Nanaimo to start delivering new garbage carts

Updated automated curbside collection service set to get underway Oct. 1

Qualicum Beach volunteer Mark Watson honoured for 30 years of service at fire hall

‘He has such a good spirit in everything that he does’

Islanders want BC Ferries to follow order that lets residents board before tourists

For ferry-dependent communities, ferries are often the sole practical lifeline to work, school or medical appointments.

Genetic detectives begin work to trace spread of COVID-19 in Canada

The kinds of genetic technology being used for this project did not exist when SARS hit Canada in 2003

B.C. Ferries increasing passenger capacity after COVID-19 restrictions

Transport Canada 50-per-cent limit being phased out, no current plans to provide masks

Comox’s Kassidy Stewart takes Miss Teen BC title

She is set now to compete in nationals this summer

Island Health provides Baby Beds for infants

A safe place for baby to sleep is key to reduce sleep-related deaths

Shopping resumes aboard Nanaimo ferry sailings

B.C. Ferries reopens gift shops on Queen of Cowichan and Queen of Oak Bay

Sports fishers protest Fraser River Chinook closures

Public Fishery Alliance wants hatchery fish open for harvest

Amber Alert for two Quebec girls cancelled after bodies found

Romy Carpentier, 6, Norah Carpentier, 11, and their father, Martin Carpentier, missing since Wednesday

Most Read