EDITORIAL: How about Bright Friday, instead?

When the advertising behemoth known as Black Friday first made its way north from the United States, it seemed to creep almost quietly into Canada. With the Canadian dollar at par with U.S. currency roughly a decade ago, and border-dwelling shoppers flooding south for big box store deals, a number of Canadian merchants decided to fight fire with fire by adopting their own Black Friday marketing campaigns.

Those first attempts seemed to be an almost apologetic toe-dipping into the waters of post-Thanksgiving marketing. But it clearly worked.

Today, the term Black Friday can be found in Canadian retail advertising at a rate roughly comparable to that in the U.S. And we don’t even need a special four-day weekend to take part.

Keeping Canadian business in Canada is a great idea. People are going to be purchasing for the holidays anyway, and the more of those dollars that remain in the local economy, the more they multiply to benefit our communities across the spectrum of both public and private finance.

But is it unseemly to co-opt a specifically U.S. shopping day? Hey, we’ve already got Boxing Day, which somehow has remained as secret from the U.S. as the Tragically Hip.

The spreading of sales over several days and the advent of the “Cyber Monday” campaign have kept the sales event relatively polite compared to events south of the border.

Canadians are even polite when shopping for those bargains!

In the meantime, maybe somebody can come up with our own, Canadian name for the inevitable seasonal shopping campaign.

The Parksville Downtown Business Association and the city may be on the right track with their Bright Friday Christmas tree light-up and North Pole-apalooza, which starts at 5:30 p.m. Nov. 24. When you shop this holiday season, consider supporting local businesses. Those businesses are then able to support local events, teams and charities.

— Parksville Qualicum Beach News

Just Posted

Crews called to highway crash in Nanoose Bay

Accident happened just before 4 p.m. near Hillview Road

Parksville council initiates look into plastic bag ban

Councillor issues motion in conjunction with annual Earth Day

Busy weekend a workout for Parksville Qualicum Beach softball team

U16 Oceanside Rage host back-to-back doubleheaders on home diamond

RDN irrigation check-ups help reduce water usage

Analysis show that high-water users that entered the service reduced consumption during summer

QB lawn bowls set to move outdoors

The Qualicum Beach Lawn Bowling Club is now moving to its outdoor… Continue reading

Lt.-Gov. Guichon believes she made the right decision

Outgoing Lt.-Gov Judith Guichon said her most memorable moments weren’t surrounding the election

Survivor PQB down to three castaways

Readers vote for favourites to earn chance at $250 in groceries

VIDEO: Smokers talk pot rules at annual 4-20 event

Annual pot protest-meets-festival in Vancouver attracted hundreds to vendors, concert

New funds, recruits set to alleviate B.C. sheriff shortage

The Government of British Columbia announced new sheriff graduates, funding for more classes

Video: RCMP investigation gets a deer little photobomb

Princeton RCMP were conducting a drug investigation in Princeton which a deer strolled through

Farnworth says five years too long for feds to deal with organized crime in medical pot

Needs to be dealt with much sooner than that, B.C. Public Safety Minister says

Cyclist sustains minor injury after crash with car in Parksville

Both turning left and thought they had right-of-way says Const.

UPDATED: Unions, CP Rail come to agreement, avoiding work stoppage

Locomotive engineers, conductors and signals specialists seeking new collective agreements.

B.C. woman known to hitchhike around province missing

Aislynn Hanson, 18, last seen April 13; known to travel throughout B.C. by hitchhiking

Most Read